Unfortunately, this doesn’t always lead to the best results.
CAPITAL ONE SHOPPING CODE
If you’ve followed any of the steps above and have discovered that your codes have leaked to CapitalOne Shopping, you can reach out and ask them to remove the coupon code from their database. If it activates and injects a coupon code that should not have been widely shared, your next step is to reach out to them directly.
CAPITAL ONE SHOPPING DOWNLOAD
Lastly, you can download CapitalOne Shopping yourself, and then visit your own website and add items to the cart. If the numbers don’t match up (or at least closely correlate), its likely that your code has been leaked to a discount website or extension and is being improperly redeemed. signing up for a newsletter, following your brand on social media, or referring a new customer) in order to qualify for discounts, maintain a list of all the shoppers who took those actions and compare it to how often the earned discount code was redeemed. If your coupon strategy revolves around shoppers taking certain actions (i.e. So if it gets its hands on a code with a significantly high discount rate, it will add it to its database and quickly distribute it across its users. The first thing to do is check your attribution metrics for your low volume/high discount rate codes (such as those for friends/family, military veterans, etc.) and see if they are being redeemed more than you expected, or at specific times that don’t easily correlate with your marketing activities.ĬapitalOne Shopping’s algorithm is designed to weed out the best deal possible. If you are finding that your profit margins and/or discount strategy ROI are tighter than expected, it may be the result of coupon fraud.
CAPITAL ONE SHOPPING MANUAL
While there are software solutions that will automatically prevent CapitalOne Shopping from injecting coupon codes at checkout, you can first try these manual solutions to help tighten up your strategy and prevent codes from leaking to discount websites and extensions looking to share them across the web.
Article Continues Below- Manual Solutions If your ecommerce business is suffering from the wrongful redemption of coupon codes, here are some tips to help you reign in your strategy and win back control over who receives discounts and when. This can not only hurt your overall ecommerce revenue by overextending the reach and impact of your discounting strategy, but because your scraped codes can be redeemed by anyone using these products, your marketing attribution will suffer as well. While coupon strategies have long been a staple of both online and physical marketing, the growth of coupon extensions like Honey, and more recently the introduction of CapitalOne Shopping (formerly Wikibuy), has increased the risks of coupon fraud and improper redemption of discounts.ĬapitalOne Shopping scrapes your checkout cart for any active coupons recently entered by its users, then shares them across its user base by automatically injecting them while users are completing a purchase on your site.
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